A card game complete with 71 cards and is designed as a learning tool, so that hula-hoopers can combine tricks from different categories in order to achieve 'flow'. Simple illustrations are used to break down each trick into easy-to-learn steps.
Flow can be defined as a state of complete absorption in a complex and challenging activity that stretches one's skills. When you are in a state of flow, you are exhibiting effortless control and decision-making and are in the moment.
A logo created at the National Aquarium for the Greater Baybrook area in Baltimore to be used on reusable water bottles and tote bags. The iconic water tower, located in Curtis Bay, and the seal were used to preserve the historic background of the area, while the simple monoline illustration gives the design a modern touch.
NA 35TH ANNIVERSARY
A square gatefold invitation created for the National Aquarium's 35th Anniversary event. Traditionally, the color coral is associated with 35 years and coral was given as a gift because magical powers were associated with it. This invitation was inspired by these traditions.
A redesign of Artist's Magazine that demonstrates a strong sense of hierarchy and typography. Included in this redesign: a new masthead, table of contents, letter to the editor, department spread and feature spread.
A redesign of Blistex that incorporates trendy patterns and friendly typefaces to appeal to a younger female audience.
A menu and pressed juice packaging designed for a fictitious vegetarian restaurant called 'Up Beet'. Original illustrations were used to make the pattern on the menu and are also seen on the packaging. Plantable seed paper has been used for the tags on the juices.
A nautical star lock gate invitation created for the Baltimore Tattoo Museum, complete with three inserts; a reply card, host committee and sponsors and temporary tattoos. The illustrations and event logo were inspired by Sailor Jerry.
ARTblocks is a nonprofit organization that helps Baltimore communities grow an organized plan for transforming the spaces around them into safer, more artful, and livable places that connect people to the environments in which they live.
This set of advertisements incorporates the Baltimore skyline and within this skyline, there are various art tools.
A poster/brochure design created for Electric Forest—a four day music festival held in Rothbury, Michigan. This brochure was Inspired by the art, positive vibes and fun activities that are held at the festival. The fold was thoughtfully chosen to help tell a story. The inside includes the full lineup, times and locations of activites held throughout the weekend. In addition, the back folds out into a mandala poster.
BALTIMORE TATTOO MUSEUM
An identity suite redesign for the Baltimore Tattoo Museum that incorporates the Baltimore Oriole and was inspired by Sailor Jerry.
A book jacket redesign for Beautiful Boy—a memoir about a father's journey through his son's addiction and the rollercoaster of emotions that come along with it.
A set of 4 buttons created to spread AIDS awareness. Each button is a fact about AIDS/HIV accompanied by an info graphic.
Did you know that:
- 1 in 6 people are living with AIDS and are undiagnosed.
- 1 in 5 women are new HIV infections.
- Every 9.5 minutes someone becomes infected with HIV.
- 1 in 4 people are virally suppressed.
For this project, my class was given an assignment directly from the design team at DeWalt located in Towson, MD. Our first task was to redesign their "good, better, best" drill bit packaging. The second task was to take our redesign and change their typeface (Helvetica Neue) to a different one (I chose Avenir Next Condensed and change one of their colors). This project taught me that even though brand guidelines can be very strict, there is still room for creativity.